Prospecting
We are specialized in identifying clients, organising meetings and communicating with them and know how to arouse the interest of a potential client.
Will enable you to present your products and services to customers who have a potential interest.
We identify your target customers.
We create a profile of your ideal target customer:
- Branch, location and other criteria set
- Reliable potential customers for your business that bring better returns and respond well to high quality proposals and service
- Creating an action plan and implementation of mailing list
- Establishing a list of criteria and objectives
- We identify sources of contacts and database management
- Nail A Niche
- We create an ideal customer profile and determine in which market we are going to excel compared to competitors!
- Know Your Niche
- We map out your market potential and make it predictable when you will do New Business!
- Personalize Your Message
- We build a proposition with a personalised message for each prospect!
Technology
Specially developed for the needs of our company web-based software allows optimal realization of different types of projects:
- Research over the phone in order to analyze potential markets, customer satisfaction and brand recognition
- Negotiating of business meetings for sales teams
- Campaigns to identify potential corporate clients, causing initial interest and arranging business meetings
- Campaigns for Customer Retention
- Up-sales & Cross-sales – Sales of new and additional products to existing customers
- Notification of current / potential customers and partners for occurring and upcoming events
- Apply techniques for writing advertising messages to generate customer inquiries
- Calls after sent direct mailing
- Survey attitudes and expectations of customers
What does it deliver?
- A constant stream of meetings with your favourite prospects
- A dedicated team of New Business Developers
- Your own online new business database
- Weekly reporting of results and activities
- Monthly management reporting and strategy discussion
We offer you a trader who will meet your desired customer and will acquaint him with your product or service. His strength is to achieve successful negotiations by conducting effective meetings.
- Telephone calls to arrange meetings with target customers
- Use open questionnaires to gather more information on the attitudes and expectations of the client
- Making representative meetings with senior managers – if necessary
- Presentation to the customer and negotiating a deal
- Implementation of techniques and rules of negotiation
- Close the deal after negotiations (win-win)
- Establishment of trust relationships and subsequent focus on the necessary perspective
- Researching the competitors and highlight the differences, advantages and superiority
Follow-up actions
- Signing of contracts
- Follow-up contacts and relationships with customers
- References of other potential customer contacts
After a meeting between you and your potential client we provide after-care for the client.
In this way you will be informed about what the customer expects from you and in what terms, whether the customer is willing to continue negotiations and is it necessary to spend extra time and energy for that customer.
Thanks to our experience we have in business negotiations, we will provide you with the right approach that would help you realize your sales goals.
The source of competitive advantage
B2B marketing is fundamental for the most recognized global brands – they deriving their profits mostly from B2B sales.
And while this makes global brands making their money from selling to other organizations, most companies are still predominantly focused on lead generation through digital as the most important marketing channel.
The problem with digital lead generation is that first, it does not bring competitive advantage and secondly – it does not allow for complete brand management. B2B companies should invest and focus on corporate reputation and brand management as precursors of successful lead generation.
The issue is particularly pressing for SMEs which lack the resources of global brands. But B2B marketing is mouch more than financial investment in lead genertion. Through ideas, strategy, planning, proper processes, technlogies and people, every B2B company can build competitive B2B marketing function.
Get in touch with us to discuss your next B2B marketing strategy and required marketing communications.
Complete Marketing Service
The overall marketing service and building an effective marketing strategy is a process that starts with a precise and thorough analysis and goes through the setting of goals and allocation of resources.
We can be useful with a range of services in the field of strategic marketing:
- Professional marketing advice and guidance
- Business analysis, in-depth knowledge of industry, competition, Comparative reports
- Elaboration of complete short-term and long-term strategies based on the results of the preliminary analysis and oriented towards the objectives set
- Preparation of recommendations and selection of channels – marketing
mix - Implementation of the campaigns with the latest marketing tools – digital and conventional
- Measurement and reporting of results during the campaign and subsequent analysis
If you have not yet created your first marketing campaign or have made an experience that has not met your expectations, ask professionals curious to immerse themselves in the atmosphere of your business.
The scope of audits is determined according to your requirements, and generally includes:
- Evaluation and revision of marketing strategies and systems and assessment of the extent to which they cope with the requirements of the external environment
- Audit of marketing activities of the individual elements of the marketing mix
- Analysis of business mission, corporate and marketing goals: clarity, measurability as a basis for planning and control; Correspondence of the company’s position and the capabilities of the environment; realism, clarity and compliance with marketing goals, corporate goals and strategies
- Marketing strategy – condition and compliance of the environment: clarity of wording and acceptability of the strategy; persuasiveness and mobilizing force; compliance with the economic situation; adequacy of market segmentation criteria
- Accuracy and appearance and behavior of staff; hygiene and safety at work; compliance with corporate standards and rules, general impressions of the inspector, and may include other elements, depending on your needs.
The virtual presentation of goods in the global Internet space, with which each manufacturer has the opportunity to present their production in a regional or globally.
The service is suitable only for merchants with full rights for international sales, as well as for producers with a capacity for production. The ability to offer goods virtually provides manufacturers a chance to sell more without a physical presence in specific markets.
We will create an exclusive virtual image of your products – from photo presentation to communication and information materials.
Consultation and guidance on the proper structure and content of the presentation to your potential customers.
– Compliance with basic presentation rules can enhance boring informative content.
Advertising bookmark – recipes for elegant sales.
Do you have something to demonstrate or explain? Don’t talk – show it in the most appropriate way.
Make them notice you by standing out from the mass of advert in space.
– Create a word map – Find the shortest path to your customers with the right messages.
Communicate in the language of your customers with the appropriate means of expression, combining the specifics of your business services with the exclusive sales offer.
